With a communication/development/marketing instrument as important as a magazine, no detail should be left to chance. Each issue is an opportunity to present your unique stories to the world. While some communications and marketing people have experience with words or branding, we have specific knowledge about how to build, structure, improve or manage the publication process. Whether it’s improving editorial quality or beautifying the look, we know what makes one magazine more outstanding and more engaging than the others.
STRUCTURE TO SUBSTANCE
WE DO IT ALL. We create a magazine from scratch to fulfill any design or editorial support role. People place tremendous value on what they see and read when it comes to magazines.
Each issue is your opportunity to present unique messaging to the world. While most communications and marketing people have experience with words or branding, we have specific knowledge about how to build, structure, refine, improve or manage the process of creating a publication.
There are details, skill sets, perceptions and knowledge that are magazine production-particular. With structure and guidance, the process is more effective and the results are more impactful.
Make your magazine the most brilliant, interesting and engaging it can be. Improve production costs and staff efficiencies. Ensure mission, purpose and quality of your business is amply conveyed through every single publication page.
- Magazine concept & design
- Branding look & feel
- Produce/design template
- Ensure magazine mirrors marketing goals
Our team will:
- Select stories
- Create an editorial calendar that aligns with marketing goals and timelines
- Craft editorial flow & cohesion
- Write feature stories & content
Our team will create a comprehensive blueprint of timelines, deadlines, individual tasks and assignments to create a production structure.
We will designate and manage work flow between individuals and departments related to acquiring photos and content, reviewing, editing and copy editing content, coordination with designer, publication proof review and assurance of coordination between departments/individuals, designer and printer.
We create systems for:
- Procuring content
- Editing Content
- Design and imagery management
- Set up & coordinate with printer